Late Starter

Apple needs India. Does India want Apple?

With its China market share falling, Apple is majorly upping its focus on India. But success won’t be easy

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Normally secretive, reticent and deliberate to a fault, Apple is pulling out all stops to woo the Indian market. Through, first, the Indian government.

In the last week of January, it sent a high-profile team of executives—local, regional and international—to meet ministers and government officials across the spectrum and seek incentives for its critical projects. Most notable among them was a blueprint to begin manufacturing iPhones in the country. The six-member team included, among others, Cupertino-based Priya Balasubramaniam, Apple’s vice-president of iPhone operations, Dheeraj Chugh, director of iPhone operations at Apple, and Ali Khanafer, Apple’s…

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