With its China market share falling, Apple is majorly upping its focus on India. But success won’t be easy
Apple is pulling out all stops to woo the Indian market, as iPhone sales have stalled in China and the US
Apple is placing its bets on a maturing smartphone user base in India as the country evolves into a potential market for expensive products
Over the last 12-18 months, Apple has been quietly working to enhance its supply chain and expand its distribution network in India
It is also relying on services such as Apple Music, iCloud and Apple Pay as touchpoints to attract users into the iOS ecosystem
Normally secretive, reticent and deliberate to a fault, Apple is pulling out all stops to woo the Indian market. Through, first, the Indian government.
In the last week of January, it sent a high-profile team of executives—local, regional and international—to meet ministers and government officials across the spectrum and seek incentives for its critical projects. Most notable among them was a blueprint to begin manufacturing iPhones in the country. The six-member team included, among others, Cupertino-based Priya Balasubramaniam, Apple’s vice-president of iPhone operations, Dheeraj Chugh, director of iPhone operations at Apple, and Ali Khanafer, Apple’s…
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