Late Starter

Apple needs India. Does India want Apple?

With its China market share falling, Apple is majorly upping its focus on India. But success won’t be easy


Normally secretive, reticent and deliberate to a fault, Apple is pulling out all stops to woo the Indian market. Through, first, the Indian government.

In the last week of January, it sent a high-profile team of executives—local, regional and international—to meet ministers and government officials across the spectrum and seek incentives for its critical projects. Most notable among them was a blueprint to begin manufacturing iPhones in the country. The six-member team included, among others, Cupertino-based Priya Balasubramaniam, Apple’s vice-president of iPhone operations, Dheeraj Chugh, director of iPhone operations at Apple, and Ali Khanafer, Apple’s…

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