Authors Posts by Ashish K. Mishra

Ashish K. Mishra

Ashish K. Mishra
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Senior Writer

QuikrCars and the Hitchhiker’s Guide to a Business Model

The most striking thing about QuikrCars is how ancient and me too its business model is. Despite Ranveer Singh.To appreciate this, you must pore over, in absolute minute detail, the various avenues through which QuikrCars is hoping to make money. Simply, follow the money. Up front, let’s kick free listings out the door. Their presence serves a simple...

Introducing Nikita

For a while now, we had been looking for a person to take charge of social media for The Ken. Well, we've finally found the right person for the job. Allow me to introduce you to Nikita Takkar. In her last assignment, Nikita spent a few months at Network18. Prior to that, she was at Columbia University Graduate School...

Tiger, not Toger

We'll be the first ones to say this. Mistakes in stories suck. More when readers point it out. We are indebted to a lot of you; you've been patient with us and pointed out errors; Hey Tiger is Tiger, not Toger. Guys, you might want to check the spelling of advertiesement. It is wrong in a couple of places....

On the subject of Money. Raising and making some

Two questions are important. How do you convince people in India and abroad to give you money for your fund? And after you are done with that, how do you make money? For yourself and your investors.If you’ve ever done either of these tasks before, you’d have a rich experience — stories to tell — of the people you’ve...

2017, people and promise

Happy 2017 folks. Live well. And prosper.It is going to be a busy Monday so very quickly some news from The Ken. We are glad to announce the addition of two more people to the team. Let me introduce them. First, Ruhi Kandhari. Ruhi started writing news features a decade ago. Born and raised in Delhi, she has written for...

The YourStory so far

It will be fair to say that reporting on media companies doesn’t happen a lot in India. There is no justification why that should be the case. It is stating the obvious but then it must be said, again and again, till the point is driven home -- Internet has been disruptive for the media business. More number of...

Foodpanda: No secret ingredient

Think of Foodpanda as the last bastion of Rocket Internet in India. Its journey in the country, so far, can be summed up in three parts: A. Setting up brouhaha and enthusiasm of being able to order food from a couch. B. Mismanagement, lack of process and unethical practices. C. Change in guard to bring in some sanity.Company...

The myth of Quikr

There’s a story that startup folks revel in telling each other, and very often to the outside world. The story of a mythical, one horned animal called a Unicorn. Take a moment and imagine it — a one horned beast charging ahead. Now, think of Quikr. Do you see it? Unicorn. Quikr. This story is important. The industry slang...

The mystery of IndiaHomes

Put yourself in this man’s shoes. This man, writing an email. To his employer.    Subject: ResignationDear SamarAs discussed over the last so many days with Board and Investors, due to lack of funds to run a viable operation the situation is becoming extremely volatile and unmanageable in the organisation. With no clarity emerging on fresh funding we are neither...

At Swiggy, losses served hot

The story goes something like this. In the year 2015, the year when food startups were hot, three well-meaning folks, Sriharsha Majety, Nandan Reddy and Rahul Jaimani decided that ordering food is a hassle and they must solve it. Between them, they had an idea, engineering degree and management education — a potent combination to show promise and raise money....

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