Authors Posts by Moulishree Srivastava

Moulishree Srivastava

Moulishree Srivastava
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Cloud on the horizon

A few months ago, when the official Twitter accounts for the Congress party and Rahul Gandhi were compromised, the thing that stood out was the ease with which it is possible to hack high-profile accounts in India. Instead, what happened was an old trick. The hack had nothing to do with the social media accounts. The data servers hosting...

Of exclusive deals and dire straits

When Motorola came to India with the first generation Moto G in late 2013, almost a year after exiting the country, not a single distributor wanted to take a bet on the brand. A team that was being managed from the Motorola London office had reached out to all the big offline channel partners, only to be rejected. Even...

‘Intel Inside’ Digital India

Last April, Intel reached out to NITI Aayog, the policy think-tank that replaced the Planning Commission in 2015, with a research report on designing semiconductor chips in India. It pitched building a fabless semiconductor ecosystem in India—one that is organised around the design, sale and consumption of chips, rather than one that focuses on their manufacture.It knew that India’s...

Mu Sigma’s mad dash

One of the earliest companies to become a unicorn, Mu Sigma was once the rising star in the Indian startup ecosystem. As data emerged as the new currency for corporates over the last decade, the firm cashed in on it. Right place, at the right time, doing the right job.Company NameMu SigmaOfficial Company NameMusigma Business Solutions Private...

Bluestone’s battle-ready mode

As one of the few startups backed by Ratan Tata, Bluestone garnered enough attention in 2014. It didn’t disappoint him, though. The startup has since emerged as the second largest online jewellery firm in India, after Caratlane. It designs, manufactures and sells jewellery under its own brand. Having recently raised Rs 200 crore, Bluestone is striving to maintain its growth...

The web called technology

It is day three of our special week, and finally, my turn to walk you through what we wrote about tech. Gone are the days when technology was a matter of choice. A good-to-have, good-to-know stuff. What we call technology today has morphed into an invisible force that binds our lives, and everything in it. Not that we live in...

India’s virtual personal assistants’ real rise and fall

Just around autumn last year, the ground beneath a bunch of niche bot makers in India shook. They were not making regular bots, programmes that automate tasks; they were building chatbots. The kind of bots that could chat with humans almost like a real person, learn about users and cater to their whims and needs. The entrepreneurs were creating...

Indian startups and open source: An unrequited love story, almost

Indian startups love open source software. And why not? They're free, readily available, reliable and there for the taking whenever you want it. Open source makes much of the internet and the applications we see and use today.This is the story of givers and takers. And of a skewed balance; of reasons and excuses. The love that the startups...

Congestion Ahead

Limeroad started as a fashion marketplace for women in 2012. It brought a concept of social commerce and allowed women to create unique looks from a range of products, on a virtual scrapbook, and share it with others. Today, Limeroad is a platform which sells lifestyle products across categories like apparel, accessories, kitchen utilities and home decor.Company Name ...

YepMe Wants To Fly

 Vivek Gaur had given up on India e-commerce story once. As one of the founding members in 2007 of Bagittoday.com, one of the earliest online shopping websites from the India Today Group, Gaur tried everything from flash-sales to a marketplace model. But nothing really clicked. So Gaur eventually moved on a couple of years later.Having just turned 40,...

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