However, seven years after the program was conceived, things haven’t quite panned out as intended. Instead, BharatNet has become an example of how government processes and bureaucratic structures can destroy a well-intentioned project.
That eye-catching illustration (by Shreya Pranit) is from a story titled “India is having a few beers too many”. About the profusion of “craft” beer brands (Bira, White Rhino, Witlinger and many more) in the country, and a brand called Simba with roots in small-town Chhattisgarh.
Competition is fierce, and the market is tough. This paragraph from the story nicely puts the key challenge in focus: “Everyone wants a piece of the pie but, as Singh puts it, not everyone understands the complexity of the Indian liquor market. For one thing, liquor is one of the most regulated sectors in retail, ruled by state laws—29 states, 29 different liquor policies.”
Click here to read the whole piece.