Amazon’s IMDb wants to go big in India

By Munsif Vengattil in BFO #303, 11 Jun, 21

Earlier in February, Amazon quietly hired a former executive at streaming platform Disney+Hotstar for a newly created, yet all-important role: IMDb India head. Assigned to lead the country expansion plans of the internet’s beloved movie database, Yaminie Patodia is now hiring for two direct reports—they are expected to take charge of the content partnership and marketing fronts.

Little is disclosed about IMDb’s financials.