Sponsor Details
On Monday, Amazon India and Catamaran Ventures, a venture capital fund set up by Infosys founder NR Narayana Murthy, said that they have mutually agreed to end their seven-year joint venture Prione Business Services. The news sent shockwaves across the e-commerce industry.
Prione’s primary business is to sell services to sellers—onboarding them, helping them market through ads, etc. But it also houses Amazon’s biggest seller, Cloudtail.