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Bucking under pressure

By Pranav Balakrishnan in BFO #346, 11 Aug, 21

On Monday, Amazon India and Catamaran Ventures, a venture capital fund set up by Infosys founder NR Narayana Murthy, said that they have mutually agreed to end their seven-year joint venture Prione Business Services. The news sent shockwaves across the e-commerce industry. 

Prione’s primary business is to sell services to sellers—onboarding them, helping them market through ads, etc. But it also houses Amazon’s biggest seller, Cloudtail.