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Consumers are FLoC-ing to privacy-conscious apps

By Sanjana Ramachandran in BFO #265, 16 Apr, 21

Two months ago—for the first time ever—WhatsApp messenger put out a front-page advertisement in major Indian newspapers, each read by millions. “Respect for your privacy is coded into our DNA,” the ad claimed, detailing what had changed in its recent privacy policy update. In over a week, it escalated into a business crisis as hordes of Indian users joined more privacy-conscious rival messenger apps.