Don’t oversell

By Benjamin Cher in BFO #302, 10 Jun, 21

Automakers can’t seem to steer clear of greenwashing accusations—Hyundai’s the latest. Its UK unit has been ordered to refrain from claiming that its hydrogen fuel cell cars “purifies the air as it goes”.

Perhaps a warning to not oversell your green credentials, as cleaner vehicles don’t do away with vehicle emissions completely. Brakes, tire wear, and road surface wear are responsible for over half of the particulate pollution from road transport.