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Everyone’s a content creator

By Nithin Sasikumar in BFO #374, 21 Sep, 21

You have got to love a story that begins with some mystery:

Anyway, here are the possible explanations as to why such large single day signups might happen:

  1. One of Betterment’s older articles suddenly gained traction because of something the US President said
  2. Betterment sponsored a newsletter. And that particular edition of the newsletter went viral
  3. Someone recommended Betterment’s services

What do you think?