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Flipkart and Amazon are afraid

By Rohin Dharmakumar in BFO #378, 27 Sep, 21

The annual sale campaigns of e-commerce giants all over the world are staggering events. Planned over many months and orchestrated in extreme detail, they can drive mind boggling sales in a very short duration. 

Last year Alibaba, China’s e-commerce leader, drove US$74 billion in sales in a single day. In the US, Amazon drove US$10.4 billion in sales over two days.