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How to alienate users and make money

By Manan Bharara in BFO #247, 22 Mar, 21

In the previous edition of this newsletter, Arundhati wrote about Netflix’s clampdown on shared user accounts. After years of accepting password sharing as a reality of online streaming, Netflix is now testing a feature that asks users to verify that they’re part of the same household as the primary account owner.

To get a feel of why Netflix may be considering this move, we included a survey for the readers of this newsletter.