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It’s getting hotter and hotter in the crypto-sports space

By Jaideep Vaidya in BFO #377, 24 Sep, 21

The Philadelphia 76ers, a team playing in the United States’ National Basketball Association (NBA) league, has a new jersey sponsor. Quite mundane in the world of sports, but this deal is quite significant. The logo that will go onto the 76ers’ jersey is that of Hong Kong-based trading platform And the multi-year deal is reportedly one of the five largest in the NBA, at over US$10 million annually, reported Sportico