Recipe for a 2021 super spreader event

By Nadine Freischlad in BFO #303, 11 Jun, 21

  • Take large, K-Pop crazy country
  • Create a McDonald’s Happy Meal with a Korean boy-band theme
  • Add a handful of TikTok influencers
  • Cover with generous layer of advertising
  • Sprinkle promotions on delivery platforms
  • Serve with cheap labour

Left: Indonesian TikTok star Sisca Kohl and her sister show off the 40 BTS Happy Meals they ordered online

Right: Delivery drivers from Gojek, Grab, and ShopeeFood crowd McDonald’s outlets across the country for hours, leading to store closures