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Russian vaccine marketing is prestige and politics in one shot

By Sanjana Ramachandran in BFO #258, 07 Apr, 21

On 1 April, a promoted post popped up on my Twitter feed. In the image, six grinning travellers—without masks—stood on a green field with big airplanes, thrusting V-signs into what looked like photoshopped clouds. “Our social media followers will be the first to be invited to get #SputnikVaccinated in Russia when the program starts,” read the caption.