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The ad strikes back!

By Sanjana Ramachandran in BFO #292, 27 May, 21

After streaming platforms like Netflix set the norm for video consumption on the back of ad-free experiences, advertisements are making a comeback in the industry. 

In the US, the latest TV upfront—a gathering held by network executives and attended by major advertisers before important advertising sales periods—saw streaming giants like HBO Max, Discovery, and Disney present plans to launch cheaper, ad-supported plans for their services.