The great super app unbundling

By Nadine Freischlad in BFO #370, 15 Sep, 21

After intervening in Ant Group’s highly anticipated IPO, which was meant to take place at the end of 2020, it’s now becoming increasingly clear what the Chinese government wants the fintech giant to do.

The order to spin out the credit card and loan businesses into separate business entities wouldn’t have had a visible effect on users. But the new one mandating independent apps will, because it completely alters the user experience.