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Open Network for Digital Commerce, or ONDC, is the Indian government’s alternative to the American “laissez-faire, completely market-driven model”. It aims to be seller-first and consumer-focussed and to shift power away from the e-commerce giants. But many stakeholders bring many problems and if not solved, the network might end up creating many more.
Le meme:
Listen to the latest episode of our podcast here: https://the-ken.com/unofficial-sources/why-india-is-quietly-building-the-worlds-largest-e-commerce-platform/