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“What is normal?”

By Sanjana Ramachandran in BFO #242, 15 Mar, 21

This is exactly what Unilever seems to be asking, with its recent ban on the word ‘normal’ from its packaging and advertising. It will take the word off all beauty and personal care brands—which is 200 products, and no mean operational feat—after its study revealed that seven in 10 people agreed that its use on products had a negative impact.

The global FMCG giant, which houses brands like Dove and 63 others in India, accompanied the move with a video about its Positive Beauty programme.