Most of you would’ve read that Amazon sold an incredible 5 million Prime subscriptions during a five-day sale. Well, we don’t think it did. Why?Because if it indeed had managed to achieve the stupendous task of selling a loyalty program at Rs 499 to anywhere between one in five or one in four Indian e-commerce shoppers, you can be sure it would tout it from high heavens. It even put out an official press release when it launched a free trial for Prime in India.
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