We’re living in the early years of the golden age of subscriptions. In country after country, industry after industry, customers are beginning to shift away from advertiser-funded services that are ostensibly free or cheap, but where the invisible currency is reams upon reams of their personal data.
In no other space, perhaps, is this shift as stark and disruptive as journalism. Subscriber-funded journalism is on the rise in virtually all major economies. As a dual antidote to the incessant surveillance of users and editorial fealty in favour of advertisers and sponsors.
The Ken has been at the forefront of this shift for nearly five years. Since October 2016 in India, and March 2020 in Southeast Asia. Each day, our team of talented and experienced business journalists across India, Indonesia, Malaysia, Thailand and Singapore report and produce original stories across a variety of mediums such as long-form narratives, newsletters, podcasts and infographics.
But our journalism is only one half of our promise to subscribers. The other half comprises building compelling everyday experiences that are world-class. From warm onboarding campaigns to constantly evolving website and app user experiences to cleverly crafted marketing introductions.
In each of these areas, we’re constantly pushing the boundaries of how to communicate, acquire, engage, and retain subscribers. We do that using a mix of global best practices and original insights derived from nearly five years of our own rich subscriber experiences.
We’re currently hiring for three key roles across different stages of our subscriber experiences—acquisition, retention and user experience. If you’d like to help us design and improve our subscriber experiences at scale, please apply to us. Or forward these openings to a friend or colleague who might be a potential fit.
1. Acquire subscribers as Growth Marketer
2. Retain subscribers as Retention Manager
3. Delight subscribers as Front-end Developer
Lead image credit: Salvatore Ventura/Pexels
