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Because while our promise of independent and high-quality journalism may have earned us the privilege of your first subscription, we will need to work much harder to be able to retain you. Are our daily stories insightful? Are they on companies and themes of interest to you? Is our newsletter interesting enough to spend 5 minutes on every morning? Are our apps useful enough to install and use regularly?
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Our journalism is our product, not our subscribers. We’ve come this far because of you. And we will go where you tell us to go.