You’re the reason The Ken exists. Because you liked us enough to subscribe.
But we can’t take you for granted, nor your subscription.
Because while our promise of independent and high-quality journalism may have earned us the privilege of your first subscription, we will need to work much harder to be able to retain you. Are our daily stories insightful? Are they on companies and themes of interest to you? Is our newsletter interesting enough to spend 5 minutes on every morning? Are our apps useful enough to install and use regularly?
Only then can we ask you: Do you love us enough to renew?