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Today is a special day.

Because starting today, for the next one month, there’s a new way for you to unlock and read The Ken.

We have always had corporate subscriptions. In fact, it’s one of the first products I launched after I joined The Ken last year. At the time, in a blog post announcing the product, titled ‘What makes The Ken’s Corporate Subscription special?’, I wrote that there were three aspects that made our product unique: a) Transparent Pricing b) A self-serve experience c) Corporate-wide access on the LAN.

At the time, we had 30 corporates who had purchased corporate subscriptions to The Ken for their employees. That number has more than tripled since then. It’s not just that corporate subscriptions have grown, it’s that the overwhelming majority of our corporate subscribers have stayed with us. We asked around, and found a single, consistent feedback:

“Reading The Ken is more valuable to me because my team is reading it too.”

This made sense. I imagine corporate teams, armed with a deeper understanding of their company, sector or what their competitors are doing, perform better. And make better decisions. Sales teams. Marketing teams. Executive teams. Board members. Product managers.

So we decided, let’s make it easier. I will just repeat what Rohin told us, ‘How do we build a Slack-like experience for corporate subscriptions?’

To mark our third anniversary, we have a special offering for your team.

To get a corporate subscription to The Ken, you need a minimum of 5 team members. Starting today, as a bonus, if you add 10 members or more, we will instantly activate a 30-day trial for your team at no charge. This will give you unlimited access to all our subscriber benefits for the next one month. This means our exclusive daily stories, a wealth of 850+ older stories going back three years, and our exclusive subscriber-only apps for iOS and Android.

At the end of your trial, your team can decide whether you want to upgrade to our Corporate Subscription.

I think you will. But, hey, don’t take my word for it. Just unlock The Ken for your team and ask them after a month.

For teams of 5-9 members, you can continue to purchase a corporate subscription as before.

You can check out our corporate subscription here.


Praveen Krishnan

Praveen has over 9 years of experience in product management. Prior to The Ken, he was the Director of Product at InMobi. He holds an MBA from IIM, Bengaluru and an engineering degree in Electronics & Communications from NIT, Tiruchirappalli.

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