Every startup begins with a dream.

Some dreams are big and ambitious—”Ding in the universe” type of dreams.

Others are modest and realistic—”US$5,000 monthly revenue” type of dreams.

We fell somewhere in the middle when we began The Ken four years ago, in October 2016.

On one hand, we wanted to build a sustainable business with a steady and predictable revenue stream. That was one reason why we chose subscriptions instead of depending on the largesse of advertisers and sponsors.

But on the other hand, we truly wanted to build a media company that was impactful at scale.