The purpose of this post is to lay the groundwork for something we’ve done intermittently, something we’ve done well, but then there’s always room to improve. Do more. I don’t know how this happened but in the last decade or so, in India, deals, mergers & acquisitions (M&A) became the life and blood of several business publications. By that I mean, reporting on deals. Many a publications found their calling in covering this aspect of business, in the way that best suited their lazy, speculative understanding of how M&A works, and how those stories must be told.
At The Ken, we hope to do better. And in that context, I’m glad Pooja Sarkar is joining us.

Pooja has been a journalist for about a decade now. She has worked at several print publications; Daily News & Analysis (DNA) Money, Business Standard and Mint. She’s also worked at VC Circle, the website owned by Dow Jones & Co, and in her last assignment, Pooja was a chief correspondent at ET Now, the business television channel owned by Bennett Coleman & Company (BCCL). At The Ken, Pooja will write on private equity and the venture capital ecosystem. This, in the context of company strategy. It’s a bit of a home turf for her; Pooja has written on private equity and M&A for the last five years. She has also written on the real estate and Oil & Gas businesses. She says that along with work, she is picking up important life skills these days, like the art of knitting a muffler. She says that she also likes to travel and fancies state transport buses. Pooja will work out of Mumbai and can be reached at first name at the rate the-ken.com .