Using SD cards, Byju's may have cleverly sidestepped current Indian market constraints. But the very same SD cards may weigh it down as India 'leap frogs' to 24x7 broadband
Ashish K. Mishra
SD cards form the bedrock of Byju’s premium user base. This card is shipped to every user
Byju’s engagement claim of 40 minutes per user, per day is based on SD card usage
Of course, there is no independent way to verify this engagement metric. This data is private and confidential
All of this begs the question, how exactly does learning happen because learning from an SD card is passive and linear
This is a continuation of our piece on Byju’s which appeared last week. If you haven’t read it already, you must.
In the last piece, you understood how Byju’s has been chasing ‘everything exponential’. Both in terms of raising capital and changing almost every year, as to what the company does. A critical shift happened two years ago, in August 2015. Byju’s moved all of its courses, preparatory material for competitive exams, K12 courses like the 11 and 12 grade; everything to the Byju’s Learning App. Everything online. So the content sits on the…
Sign up to read this story for free right now
Stories on The Ken are available only for its subscribers. Join us now to get instant access.
Complete access to all stories on The Ken. Rs. 2,750/year or Rs. 1,200/quarter
Dear subscriber - a lot of hard work goes into the journalism we put out. While sharing snippets or limited screenshots is okay, please avoid printing and sharing our entire articles as PDFs. Our plans are very affordable - please ask your friends to subscribe.