Your latest series Beyond The First Order is also informative and has introduced a new way of thinking about things around us. As a student entering the workforce, I find the concepts helping even academically.
With placements around the corner, Ken is a great resource to prepare and ace our interviews.
I used to be an ardent reader of the economist in my younger days, then flirted briefly with the open magazine, but neither engaged with me the way The Ken’s email in my inbox does.
The Ken’s places a lot of emphasis on not just breaking the news, which we often do, but also on the implications of events for the ecosystem and the strategies of companies. This is what makes us immensely valuable from an academic point of view.
An average article is around 2500-3500 words, and is often supported by detailed financial statements, data and infographics. Our articles often act as learning and research material in universities, and are used to illustrate practical applications of theoretical frameworks.
Our subscribers actively engage with each other on our exclusive comment boards and provide additional perspectives on the stories we publish. This helps students understand multiple facets of the business itself, and an opportunity to stand-out.
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