Get to know us
The Ken pioneered subscribers-only online business journalism in India. Born in October 2016, into a world populated with scores of media sources churning out countless pieces of “content” endlessly, hoping for traffic or readership they could monetise, we chose not to play the game.
Instead, we published just one story each day. But a story that was original, analytical, deeply-reported and skillfully-narrated. Accessible exclusively to our subscribers without exception, and delivered through our distinctive applications and formats.
The heart of our business is the subscription model, by which our subscribers fund us so we can report and produce truly independent journalism. Conversely, charging a premium for our journalism makes us accountable to subscribers - for the quality and value they get.
We’re able to do this because we have exacting standards when it comes to our people and our culture.