Hot stuff

Chai Point has read the tea leaves, and B2B seems to be the way to go

The hot beverage company has grown from a QSR that served and delivered tea to becoming a tea-dispenser provider, all in seven years

Chai-Point-lead-1920x1282.jpg

Eight months is not a long time. But in the business of selling food and beverages, it can pretty much determine your fate. Either you are killing it, surviving or it’s time to wind up. One of these outcomes decides your future. For Chai Point, a Bengaluru-based tea cafe chain, the last eight months in Chennai have been crucial. Of course, strange as this may sound, few people know that Chai Point has been in Chennai that long. Fewer still know, what it is doing there.

Founded in 2010, the company came into Chennai purely…

To access this content, you must purchase Monthly Recurring or Quarterly, or log in if you are a member.

Read the full story now. Subscribe to The Ken

Stories on The Ken are available only for its subscribers. Join us now to get instant access.

Have an account?

Related stories

More stories in /Reportage & /Startups

See all in Reportage & Startups

This story is exclusively for premium subscribers. Subscribe now to get access.

Read the full story now. Subscribe to The Ken

Why should I pay for reading your stories?

Lots of effort We go to lengths to put in time and resources required to get the most factual, honest stories out there.

Advertising independent Our primary allegiance will always be to our readers. We won't be swayed by our advertisers and investors.

We can't do all of this by giving away our journalism for free and selling our readers by the thousands to advertisers.

Get premium access