Chai Point has read the tea leaves, and B2B seems to be the way to go
The hot beverage company has grown from a QSR that served and delivered tea to becoming a tea-dispenser provider, all in seven years
Almost 50% of Chai Point’s revenue comes from its B2B arm
It plans to grow from eight cities to 12, with Pune and Hyderabad next on the list. Chai Point also plans to rely on dispensers to enter these new markets
Chaayos, its closest competitor, has discovered the honey in using B2B for growth and is targeting airlines. It already has SpiceJet as a client
Neither count Starbucks and Cafe Coffee Day as rivals but analysts warn that they should discount the two chains at their own risk
Eight months is not a long time. But in the business of selling food and beverages, it can pretty much determine your fate. Either you are killing it, surviving or it’s time to wind up. One of these outcomes decides your future. For Chai Point, a Bengaluru-based tea cafe chain, the last eight months in Chennai have been crucial. Of course, strange as this may sound, few people know that Chai Point has been in Chennai that long. Fewer still know, what it is doing there.
Founded in 2010, the company came into Chennai purely…
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