Chinese e-commerce investments in India and the “Boycott” threat
Flipkart, Paytm, Hike, BigBasket, Byju’s, MakeMyTrip—the list of e-commerce companies with Chinese investments is veritable Who's Who. How worried should they, and others be, over India-China trade relations hitting the dreaded "B" bump?
China’s government and its citizens have used boycotts to great effect against country after country. The trigger has almost always been a nationalistic slight.
China and India spent a tense 9 weeks in a territorial standoff in Doklam. What might have been the impact on their trade, and Chinese investments in India, if things got worse?
China is seeking to become the predominant power in the region, and India is unwilling to accept this reality. We underestimate the impact of cheap Chinese products on improving the living conditions of India’s poor.
India constitutes a mere 3% of China’s exports, whereas China is India’s largest trading partner. It would be self-defeating for India to engage in economic warfare against China at this time.
The United States and China are usually the two countries India’s e-commerce and technology sectors look to for ideas on what comes next. Should they also be looking at South-Korea, Japan, Norway and Philippines?
Each of those countries has suffered massive economic costs due to Chinese boycotts of their products.
After South-Korea deployed the US-developed THAAD anti-missile system in July 2016 to protect itself against possible North Korean nuclear attacks, China’s government and citizens started boycotting its brands. In just over a year, the sales of South-Korean car brands in China had halved; tourist inflows into China fell…
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