The slow and steady are winning the race. Xiaomi, OnePlus, OPPO, Vivo, Gionee and Lenovo control over 50% of the Indian smartphone market
70% of Indian smartphone sales still takes place in offline stores
Xiaomi and OnePlus created enough buzz even before entering India in 2014
OPPO, Vivo and Gionee entered India rather quietly in the second half of 2014
The cost for Indian smartphone makers has increased, in manufacturing, distribution, marketing and branding
Last week, 700 stores across the southern states of Telangana, Andhra Pradesh, Tamil Nadu and Karnataka started selling the Redmi Note 4, Xiaomi’s fastest-selling phone so far. This week, another 1500 stores in Delhi, Jaipur and Chandigarh will join in too.
Xiaomi is in a hurry.
For a company that entered India in 2014, Xiaomi’s growth has been scorching. In just two years, it claimed to have hit one billion dollars in revenue. This January, it said it sold over one million of its Redmi Note 4 smartphones in just 45 days of its launch.
“Two years back, if…
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