Chinese Checkers

How Chinese smartphone makers conquered India

The slow and steady are winning the race. Xiaomi, OnePlus, OPPO, Vivo, Gionee and Lenovo control over 50% of the Indian smartphone market

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Last week, 700 stores across the southern states of Telangana, Andhra Pradesh, Tamil Nadu and Karnataka started selling the Redmi Note 4, Xiaomi’s fastest-selling phone so far. This week, another 1500 stores in Delhi, Jaipur and Chandigarh will join in too.

Xiaomi is in a hurry.

For a company that entered India in 2014, Xiaomi’s growth has been scorching. In just two years, it claimed to have hit one billion dollars in revenue. This January, it said it sold over one million of its Redmi Note 4 smartphones in just 45 days of its launch.

“Two years back, if…

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