The Ken pioneered subscribers-only online business journalism in India. Born in October 2016, into a world populated with scores of media sources churning out countless pieces of “content” endlessly, hoping for traffic or readership they could monetise, we chose not to play the game.
Instead, we published just one story each day. But a story that was original, analytical, deeply-reported and skillfully-narrated. Accessible exclusively to our subscribers without exception, and delivered through our distinctive applications and formats.
The heart of our business is the subscription model, by which our subscribers fund us so we can report and produce truly independent journalism. Conversely, charging a premium for our journalism makes us accountable to subscribers - for the quality and value they get.
We’re able to do this because we have exacting standards when it comes to our people and our culture.
Working at The Ken means working alongside some of the most talented, experienced and driven writers, editors, programmers, product managers and marketers in India and South-East Asia. All of whom are connected to each other via a strong and unique culture born of the marriage between journalism and software startups. A culture where programmers understand the value of first-hand reportage of facts while journalists appreciate the minimum viable product design approach.
Lastly, to enable us to invest ahead of time in our newsroom and products, we’ve raised close to $2 million in venture funding from an enviable set of angel and venture investors, led by Omidyar Network.
There are four pillars on which we stand
- Our Journalism – independent, original, analytical and well-narrated
- Our People – talented, ambitious, ethical and empathetic
- Our Culture – open, transparent, feedback-driven and collaborative
- Our Products – high-quality, distinct, data-driven and fun