Cure.fit_.jpg

Fighting Fit

Cure.fit’s Patanjali moment

Myntra co-founder Mukesh Bansal’s second venture Cure.fit is all set to take on food apps, gyms and more. But can it?

As chief executive, he steered online fashion portal Myntra into a $300 million-acquisition by the e-commerce company Flipkart. Today, the well-dressed and well-coiffed Mukesh Bansal moves away from the business of looking good to the business of feeling great—health platform Cure.fit.

Bansal is a man with an ambitious project that’s reaping quick benefits. Cure.fit raised $43 million in just one year, and now, it has a five-year plan of massive scale up with eyes firmly fixed on the urban middle class and corporate India.

Interestingly, Bansal’s greatest challenge is his antipode, yoga guru-turned-businessman…

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