Late to the party

The demonetisation break: PayPal’s tricky bet on India

The US payments company is riding on its traditional legacy factors like trust and reliability to gain users. But despite the timing, will these factors draw in Indian customers?

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It is not mere coincidence that payments giant PayPal picked 8 November to launch domestic payments in India. For payment companies, both existing and wannabe, the Prime Minister’s decision last year to demonetise 86% of the country’s currency made India the perfect battleground for digital payments.

“Which other country has said it will focus as much on digital payments? So we picked 8 November for launch to send a message that we are as focused on digital payments as the country is,” says Anupam Pahuja, managing director for…

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