What's yours is mine

Why Dentsu Aegis Network acquired Pune-based Sokrati

Dentsu wants to dominate digital marketing communications in India. It believes acquisitions are the way forward, where its appetite is only growing larger

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Ashish Mehta remembers the night of 25 July. Like it was yesterday. He returned home at around 8 pm to Pune after a busy, eventful day in Mumbai. Early in the evening, he learnt that a leading business newspaper was about to break a story about his company. So, after dinner, he sat down to write a long email to his employees confirming the news story and more, wanting them to “hear from me”, rather than “wake up to it.”

The email traced Sokrati’s humble beginnings as a digital marketing startup, and its eight-year…

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