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Why Dentsu Aegis Network acquired Pune-based Sokrati

Dentsu wants to dominate digital marketing communications in India. It believes acquisitions are the way forward, where its appetite is only growing larger


Ashish Mehta remembers the night of 25 July. Like it was yesterday. He returned home at around 8 pm to Pune after a busy, eventful day in Mumbai. Early in the evening, he learnt that a leading business newspaper was about to break a story about his company. So, after dinner, he sat down to write a long email to his employees confirming the news story and more, wanting them to “hear from me”, rather than “wake up to it.”

The email traced Sokrati’s humble beginnings as a digital marketing startup, and its eight-year…

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