Good morning [%first_name |Dear Reader%],

Welcome back. This week’s edition is special because Alifiya is making her Ed Set Go debut! You may have read her super story on local-language edtech in India a few days ago (check it out if you haven’t), and you can scroll down to read her piece on what’s going on at the National Assessment and Accreditation Council (NAAC).

But what I’d like to bring to your attention first is an ad-campaign. 

You may ask what an ad campaign has to do with edtech (lol, just kidding), but let me explain. This week, on LinkedIn and Twitter, a three-part ad series was launched by the alt-MBA edtech company Stoa School. 

Now, Stoa’s no stranger to brand building. Its founders Aditya Kulkarni and Raj Kunkolienkar have carefully curated online personalities that speak to the GenZ idea of what an MBA should be. They post almost everyday, and every post is engineered to go viral. Usually a combination of current event + management lesson + self deprecating humour. In a relatively short period of two years, Stoa’s carved itself a nice little niche with the MBA-aspirant crowd.