Good morning [%first_name |Dear Reader%],

Welcome back to Ed Set Go, your one-stop for the internet’s most crafty takes on the business of education. I use the word “craft” on purpose.

Now, I haven’t been a student of any sort for the last 12 years. But I can still clearly remember the search for the perfect set of photocopied notes, or books where a senior had scribbled their insights in the margins. I remember calling peers on the landline (yep) for explanations on why x=y or some such thing. And I remember how Facebook chats with seniors helped me figure out what I wanted to do, on the cusp of graduating college.

If we boil down this learning behavior, it looks something like this:

cliff notes/summaries + advice + motivation + peer-to-peer social networking

This type of learning is sort of a twilight zone, a liminal space between academic and non-academic existence. There’s no consolidating name or category to it. But like every experience worth its salt, it’s been packaged into a neat little business idea.

And these business opportunities are being fueled by the typically Gen Z trait of switching rapidly between consuming and creating content.