| Thursday, 28 April 2022 |
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Good morning [%first_name |Dear Reader%],
We’re on issue number 29 already! In case you’re just getting here though, Ed Set Go is The Ken’s weekly take on the $180 billion edtech industry. And it lands in your inbox every Thursday. You can now subscribe to ESG for a super reasonable Rs 99 a month, or sample our larger, eclectic bundle of newsletters—The Stack—for Rs 199 a month.
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Okay. Now that my little pitch is out of the way, let me dive right in.
Unacademy confounds me.
Only the second Indian edtech unicorn after Byju’s, 7-year-old Unacademy has a lot to commend it. It’s built an online test-prep business ground up which has about 600,000 paid subscribers, it’s been a talent magnet for the most coveted tutors in the country (by spending exorbitant amounts), and was the first edtech to obsess over the finer design and tech details of its platform.
