All ears

On the elevator pitches of Niti Aayog’s Champions of Change

What happened in a room full of startup founders who had the ears of the Prime Minister and his Cabinet?

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On 8 August 2017, about 200 entrepreneurs’ inboxes lit up with an email from an unexpected sender. It was Amitabh Kant, the chief executive of Niti Aayog, inviting them for a special interaction with Prime Minister Narendra Modi. “I first thought someone was pulling my leg,” says one of the founders who was invited. After Digital India and Start-up India, a new initiative called Champions of Change was floated. Simply put, the Niti Aayog wanted to get itself a room with the vaunted Indian entrepreneurs and hear first hand what they had to offer.

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