They’re Back

How e-pharmacies escaped death, survived & turned the tables on their opponents

Though still not final, the new policy is a major victory for online pharmacies over their offline peers

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If Zigy, the online pharmacy started by former Infosys senior executive and iGate CEO Phaneesh Murthy, were a person, the place where it died sometime towards the end of 2016 would now be a memorial.

A memorial dedicated to a fearless, though some would say foolhardy, pioneer that decided to run guns blazing into the thicket that was India’s pharmacy sector. In just over a year, it fearlessly took on the powerful offline lobby and outdated government regulations and expanded into five major Indian cities. And it almost made it.

Because what brought Zigy down,…

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