Inside the fitness apps boom: The HealthifyMe story
HealthifyMe’s sudden user base swell may signify two things—an untapped opportunity or a bubble in the making. With VC money in the bank, which scenario is the company preparing for?
HealthifyMe touched two million downloads in the first quarter of 2017
Its paid users range anywhere between 20,000-40,000
The five-year-old company claims that it will have five million users by fiscal year end
HealthifyMe aims to be cash flow positive by March 2018
Tushar Vashisht has been having trouble keeping himself fit. Overweight for his 32 years, the chief executive of HealthifyMe found his girth increasing as his fitness app company grew 20-fold in the last two years. Vashisht works out of a building that’s right in the middle of lip-smackingly famous eating joints of Indiranagar in east Bengaluru.
But it wasn’t the binge that added extra kilos to the otherwise lean entrepreneur. It was pulling HealthifyMe from the brink of bankruptcy three years ago. Today, the five-year-old company has over two million app downloads, according to…
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