Flipkart Second

Flipkart First, Part Deux: The anti-Amazon alliance

India’s e-commerce leader Flipkart launched its loyalty program in 2014, a full two years before arch-nemesis Amazon. But then it shut it down. Now it’s back

Flipkart-first.jpg

Remember Flipkart’s golden days? The original golden days, that is. The times when it had the Midas touch? (Well, at least it thought it did).

It was a few years ago. Around 2012-2015, if you think about it. Everything it did was cheered on.

In February 2012, it launched Flyte, an iTunes competitor for music. In July that year, it launched its own private label for electronics and accessories, DigiFlip. By November, Flyte was selling ebooks too. In 2013, it launched a mobile wallet called PayZippy. The next year, in June 2014, it…

To access this post, you must purchase Monthly Recurring or Quarterly.

Read the full story. Subscribe to Premium.

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Reportage & /Startups

See all in Reportage & Startups

This story is for subscribers only.
Subscribe or Log In

Read the full story. Subscribe to Premium.

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Or

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

200+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.