Now that Flipkart has managed to raise additional funding, what does it mean for the company’s future?
Not only was Flipkart one of the first few privately-held Indian startups to be valued at over a billion dollars but also the first Indian startup to actually raise over a billion dollars in funding
All these new investors have come in for tactical reasons rather than strategic ones
Flipkart’s success in its flagship Big Billion Day sale and Tiger’s move of installing its own representative Krishnamurthy at the helm had helped the company recoup its market share and mindshare losses to an extent
It is worth mentioning that fashion is the one segment that Flipkart dominates with a clear lead over Amazon—its trifecta brand bouquet (Myntra, Jabong and Flipkart fashion itself) is three times bigger than Amazon’s apparel sales
There is little doubt that Flipkart is a totemic Indian startup, at the least from a funding and valuation perspective. Not only was Flipkart one of the first few privately-held Indian startups to be valued at over a billion dollars but also the first Indian startup to actually raise over a billion dollars in funding. That financing round in July 2014 sparked off the funding frenzy that India witnessed in 2015 and early 2016.
Thankfully, the funding sentiment has cooled down considerably in general since then. And Flipkart itself last raised a round in mid-2015 where it…
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