Kick off 2.0

Can football finally give cricket the hard tackle in India?

India, football’s sleeping giant, is waking up. Thanks to the internet, the ISL, a FIFA commitment, growing viewership, and grassroots action

football-1274661_1280.jpg

For Karanjeet Singh, a 13-year-old student in a South Delhi school, football began as a casual kick-about with his friends. Nothing serious, nothing worth giving up his life for. That was four years ago. Today, things have changed, as he returns from a gruelling practice session at a football academy in New Delhi. “Today was about tactics, closing down tight spaces,” he explains during his warm down session, dressed in a Liverpool replica shirt.

Singh’s interest in football piqued not because of homegrown heroes, but the changing nature of media consumption: the internet. “When I…

To access this content, you must purchase Quarterly, or log in if you are a member.

Read the full story now. Subscribe to The Ken

Stories on The Ken are available only for its subscribers. Join us now to get instant access.

Have an account?

Related stories

More stories in /Analysis & /Business

See all in Analysis & Business

This story is exclusively for premium subscribers. Subscribe now to get access.

Read the full story now. Subscribe to The Ken

Why should I pay for reading your stories?

Lots of effort We go to lengths to put in time and resources required to get the most factual, honest stories out there.

Advertising independent Our primary allegiance will always be to our readers. We won't be swayed by our advertisers and investors.

We can't do all of this by giving away our journalism for free and selling our readers by the thousands to advertisers.

Get premium access