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Google India’s experiment to reclaim local search

Its foray into hyperlocal delivery with Areo got everyone excited. Except, it had nothing to do with hyperlocal. Instead, it took first, albeit belated steps, to win local search in India

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Last month, just as the Indian Premier League season was kicking into high gear, Google India released a rather interesting television commercial. It features a couple moving into a new house, and the lady desperate to catch up on some live cricket. But with the television in their apartment not functional just yet, the man tries a rather unusual route. He searches for sweet shops (or halwais) near his new house, on his phone and upon finding one, places an order for 30 samosas, which he offers his neighbours, just so his wife…

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