Having conquered India’s consumer internet market, Google’s next frontier: Enterprise solutions
Only 32% of SMBs in India were using Google’s digital tools i.e maps and search listing
Google’s next major play in India will be around extending its products to local entrepreneurs, SMBs, and startups
With its active participation in the Digital India programme, Google has managed to carve its own terms of engagement with the government
The government wants them to do more – in areas like smartphone manufacturing, increased localisation and cybersecurity
Google’s chief executive Sundar Pichai took to the stage on 4 January in New Delhi, and announced two new initiatives — ‘Digital Unlocked’ and ‘My Business Websites’. For the gathered media, this was a departure from Google’s usual big ticket product launches. His audiences were elsewhere, perhaps in the bylanes of Chandni Chowk or even Zaveri Bazaar in Mumbai. Pichai, in effect, was addressing the 51 million small and medium businesses (SMBs) in India, who have yet to embrace the internet or go digital.
“I think of small businesses as the backbone of India’s economy,” Pichai…
Sign up to read this story for free right away
Stories on The Ken are available only for its subscribers. This story is shared with you for free, just sign up to get instant access.
Get full access to all stories on The Ken. Rs. 2,750/year or Rs. 1,200/quarter
Dear subscriber - a lot of hard work goes into the journalism we put out. While sharing snippets or limited screenshots is okay, please avoid printing and sharing our entire articles as PDFs. Our plans are very affordable - please ask your friends to subscribe.