Good morning [%first_name |Dear Reader%],

The rise of electric cars or at least their popularity is almost synonymous with the rise of Tesla. So, a conspicuous lack of advertising comes with the territory; the American electric car maker famously doesn’t believe in advertising. But 2021 was a watershed year for electric vehicles (EV), with many automakers shedding their earlier reluctance and spending more on promoting their EVs than their conventional models.

And it looks like this year is going to be eventful as well. Over the last few days, two EV promotions caught my attention—one local, the other global. 

Mahindra & Mahindra (M&M) unveiled its Born Electric platform with this caption:

The visual is minimal, but the verbal is powerful. (There’s an expression in the advertising world: visuals attract, verbals engage.) 

In the other instance, German automaker Volkswagen (VW) took the lid off its long-awaited electric minivan project, a recreation of its Type 2 Microbus, which it has strangely named ID.Buzz.