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How to kill cash

Electronic payments in India have not taken off because of misaligned incentives. Merchants have to pay a fee on every transaction, while the banks who invest in setting up PoS terminals don’t earn much. To fix this, we have to turn the fee structure upside down.

The fundamental structure actually discourages both sides from expanding the basic card payments network from the existing set of mid- to large retail shops.

But what if we flip the way payment fees work, and have card-issuing banks pay the acquiring banks, with not a penny coming from the merchant’s pocket?

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Funded by the following patrons

V Balakrishnan

Prior to founding Exfinity, Bala served as Head of BPO, Finacle & India Business Unit at Infosys. Bala also served as the Chief Financial Officer of Infosys Ltd., from May 1, 2006 to October 31, 2012. Bala served as Secretary and Senior Vice President - Finance of Infosys Ltd., from joining it in 2001 to April 2006. He was a full-time Director on the Board of Infosys Limited from June 2011 to December 2013. Bala has significant experience in leadership positions in the finance domain, with expertise in Corporate Finance, International Taxation, Risk Management and Mergers & Acquisitions. He has been a recipient of the "Best CFO" award from CNBC and Finance Asia.

Bharanidharan Viswanathan

Bharanidharan Viswanathan is the CEO & Co-founder of 91digital group that boasts of 91mobiles.com - India’s largest gadget site, killerfeatures.com, pricebaba.com, saasworthy.com and metareel.com. Prior to 91mobiles, he was the Co-founder of Gaadi.com and Secondshaadi.com. Outside of 91mobiles, Bharani is an angel investor betting on new and interesting internet business models. He is an alumnus of Indian School of Business, Hyderabad.

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