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India has turned into a battleground for some of the biggest foreign internet companies on the planet. There are three contenders. The Americans—Amazon and Google—and China’s Alibaba. The prize is India’s e-commerce market.
Over the last few years, each of the three have set in place their own strategies that they think will ultimately yield dominance. They have gone about investing in or acquiring companies that best further these strategies. All of them have markedly different approaches, each with its own strengths and weaknesses. Now, with their bets placed and the battle lines drawn, it’s a waiting game to see who will emerge tallest. To know more about all of this, read the piece.
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