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Come New Year, your health supplement would be regulated

The nutraceutical sector has walked a long road to obey the authorities. It needs to invest a lot more to win consumers

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It’s mid-November, and there’s a scurry at the food regulator’s office. Worried entrepreneurs haggle with a scientific panel in control of an all-important list. ‘Consider our ingredient’, they reason, for a mention in the list could mean a free pass with product approvals for all health supplements with the ingredient. For good.

But while they haggle, the CEO of HealthKart Sameer Maheshwari, seated comfortably in a conference room called Mary Kom, beams. Having overcome obstacles, confusions and anxieties over the year, since the regulation on health supplements was enacted, Maheshwari looks like a student…

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