An Illustrated Guide to Indian Food-Tech – Part II
In case you haven’t yet read
Part I of An Illustrated Guide to Indian Food-Tech, now would be a good time.
So in summary:
You have a lot of orders. You are losing money for every order. You are growing faster than you expect. You have lesser time to deliver every order. All these orders happen in a couple of bursts during the day. Your co-founder thinks the whole thing is your fault.
This is why the food-delivery business is so hard.
The worst part about it is that it’s
seductively hard – there’s a real…
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