An Illustrated Guide to Indian Food-Tech – Part II

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In case you haven’t yet read Part I of An Illustrated Guide to Indian Food-Tech, now would be a good time.

So in summary:

  1. You have a lot of orders.
  2. You are losing money for every order.
  3. You are growing faster than you expect.
  4. You have lesser time to deliver every order.
  5. All these orders happen in a couple of bursts during the day.
  6. Your co-founder thinks the whole thing is your fault.

This is why the food-delivery business is so hard.

The worst part about it is that it’s seductively hard – there’s a real…

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